Indian trademark law · Well-known marks · Foreign brand protection A foreign brand can walk into a courtroom in India — even without a single sale or a trademark registration here — and still win. That is the promise of the doctrine of transborder reputation. But 2025–26 judgments remind us it is a conditional promise, and conditions matter. What is transborder reputation? In a world of Instagram, international travel, and Amazon storefronts, a brand's reputation does not stop at a customs gate. The principle of transborder reputation acknowledges that goodwill can "spill over" into markets where a business has no physical footprint — through media, the internet, tourist exposure, and cross-border advertising. Indian courts have long recognised this reality. The landmark was N.R. Dongre v. Whirlpool Corporation (1996) , where the Supreme Court upheld a passing-off action by a foreign brand against a registered Indian mark, holding that international magazine advertisem...
In a decision dated 21st August 2020 IPAB vide its Order has allowed an appeal and granted Patent to Appellant M/s. PFIZER PRODUCTS INC., USA for Tofacitinib and its salts. The appeal is against the order dated 3 rd September 2015 passed by the Controller of Patents under Section 15 of the Indian Patents Act, whereby the Appellant’s Indian patent application no. 00991/MUMNP/2003 was rejected on the ground that it is hit by section 13(1)(b) and being non-patentable under section 3(d). The Appellant requested for an urgent hearing of the matter and IPAB considered the request for urgent hearing and passed the present order. This Patent application claimed the compound 3-{(3R,4R)-4-Methyl-3-[methyl-(7H-pyrrolo[2,3-d]pyrimidin-4-yl)-amino]-piper...