Most of my clients want to adopt some thing that shows signals to the products or services they are into. Instead of creating a brand for themselves they want to rely on generic term. They should know that it is the same case with every trader. So it is better to adopt a distinctive term than a descriptive or suggestive name.
Read HOTELS.COM, HOW GENERIC—TRADEMARK LOST ITS LUGGAGE! http://brandaideblog.com/advertising/hotels-com-how-generic%e2%80%94trademark-lost-its-luggage/
Read HOTELS.COM, HOW GENERIC—TRADEMARK LOST ITS LUGGAGE! http://brandaideblog.com/advertising/hotels-com-how-generic%e2%80%94trademark-lost-its-luggage/
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