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South Indian Movie producer uses technological measure to identify copyright infringement

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Leading south Indian Tollywood production house Geetha Arts has sent a legal notice to PVR Cinemas, demanding Rs. 5 crores compensation for allegedly contributing to the piracy and infringement of their copyright in its recently release movie "100% Love".

The anti-piracy teams of Geetha Arts recently seized some pirated DVDs of the film from various places in the state and on verification of the forensic watermarks on the pirated copies of "100% Love" reportedly established that the pirated copies were made from a master copy recorded at Screen 6, PVR Ambience Mall, Gurgaon, Haryana.

Based on this evidence, Geetha Arts owner Allu Aravind has claimed damages from PVR Cinemas for failing to protect their intellectual property, abetting piracy by allowing a master copy to be recorded at their facility.

Movie Industry is carefully watching this development for enforcement of copyrights in future.
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  1. AnonymousMarch 3, 2013 at 5:43 AM

    I love to visit ambience mall gurgaon for its amenities. I like your anti piracy campaign by Geetha Arts and I really admire your efforts

    ReplyDelete

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